Fractional Product Leadership & Product Consulting

What is Fractional Product Management?

A fractional product manager is fully integrated with the team and typically does not have an end date to their role.  They may have other engagements but their teams would not notice it as they are a part of the team.

A Fractional product manager is in its simplest form a part-time product manager.  Companies sometimes call this an interim role but there is a difference as interim roles are typically full-time and have an ending.  Fractional roles tend to be leadership roles such as Chief Product Officer (CPO), Vice President of Product, or Head of Product and help guide the company to determine "what to build".  

Fractional product leadership is a consulting service that allows seasoned product leaders and managers to fill roles within an organization with the goal of building great products. 

What does a Fractional Product Leader do from day to day? 

A fractional product leader does the same things that a regular product leader would do.  Typically they would dedicate a fixed number of hours per week/month to an organization for a set cost and they would go about leading product management for the org.  Some typical tasks of a product leader are:

• Product Vision:  Develop and communicate a product vision that aligns with the customer's needs and company goals.

• Understand market trends and technologies and use that knowledge to drive product innovation.

• Collaborate with leadership, stakeholders, and customers to define the product roadmap, gather requirements, and properly prioritize development efforts.

• Promote user-centric design principles to craft seamless and instinctive experiences for our customers

• Work closely with UX/UI experts to forge a user-oriented interface that empowers efficient handling and in-depth analysis of customer feedback and data.

• Profit and Loss Responsibility and Management for all products.

• Manage and Scale the product organization with a mindset of developing people.

Why Hire a Fractional Product Leader? 

A Fractional CPO brings years of experience to the table without the commitment of adding one more to the payroll.  A fractional head of product can help the CEO set the strategy and direction for the product.  Hiring a CPO or Head of Product will also ensure that you start the business with product management as a discipline.  Typically, you know you need a CPO or other head role when the CEO becomes a bottleneck for getting things done.